Privacy Policy

We collect personal information you voluntarily provide when you book a consultation or complete our candidate quiz — including your name, email address, phone number, mailing or coverage area, and the symptoms or consultation preferences you describe.

We also collect limited technical information automatically when you visit our site, such as your IP address, browser type, and pages visited, which is used to operate and secure the website.

We use the information you provide to schedule and coordinate your care, send appointment reminders and confirmations, respond to your inquiries, deliver the services you request, and improve our website and patient experience.

We do not sell your personal information.

By providing your phone number and submitting a consultation request or quiz, you consent to receive transactional and informational SMS messages from Southwest Ocular Care. Message frequency varies. Standard message and data rates may apply.

You may opt out at any time by replying STOP to any message, or text HELP for assistance. After opting out, we will send a one-time SMS confirming your unsubscribe request.

We do not share your mobile information or opt-in consent data with third parties or affiliates for marketing or promotional purposes.

We may share information with trusted service providers — such as telephony and scheduling platforms — who help us deliver our services under appropriate confidentiality agreements, or when required to comply with applicable law.

We implement administrative, technical, and physical safeguards designed to maintain the confidentiality and security of your personal information.

No method of transmission over the internet is fully secure, but we work to protect your information using industry-standard measures.

The custom interactive tools, AI conversation features, self-assessment quizzes, appointment widgets, and design layouts on this website are proprietary assets owned and maintained by the operating platform. These interactive features — including the AI agent that may assist with scheduling and triage — are provided under license and remain the exclusive intellectual property of the platform provider.

Southwest Ocular Care operates these tools under a service agreement and does not own the underlying interactive systems, automation logic, or AI conversation models. All rights to these proprietary features are reserved by the platform provider.

You may request access to, correction of, or deletion of your personal information, and you may opt out of messaging at any time by replying STOP.

To exercise any of these rights, contact us using the information provided below.

We retain personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements, after which it is deleted or anonymized.

Our website and services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

We may update this Privacy Policy from time to time. Changes are effective immediately upon posting to this page, and the “Effective” date above will be revised accordingly.

If you have questions about this Privacy Policy, please contact us at support@southwestocularcare.com or call (972) 803-5387.